nFusion has given Bacardi Silver?s http://www.bacardisilver.com website a vital remake, integrating new and exciting functionality to the colorful website redesign. The site makeover gives users multiple ways to connect to and interact with the Anheuser-Busch brand, showcasing Bacardi Silver as the drink of choice for party-ready consumers and creating a more personal online user experience.
The multi-faceted campaign leads consumers to a variety of tips, tricks and all things party through enticing social extensions, geo-IP and other location-specific elements. The ?Social Star? concept employs an array of on-site modules that personalize the Bacardi Silver experience for party-ready users.
Results Make Bacardi Silver a Social Star
The new Bacardi Silver website launched mid-May and has seen impressive results. The Facebook integration alone has led to a 52k increase in fans.
?nFusion?s been working with Bacardi Silver for years, and together we?ve seen successes in consumer growth as well as award-winning creative,? says nFusion CEO, John Ellett. ?It?s great to be able to take the next step with the Bacardi Silver website and introduce a host of winning social engagement and personalization elements to what has always been a fun and forward-thinking brand.?
Users Can Be the Life of the Party through Bacardi Silver?s Interactive Features
nFusion utilized a host of interactive modules on the Bacardi Silver website to help the party-ready get the most out of their upcoming events, including a location-specific product finder, weather updates and Foursquare-based ?Happening Spots?; tips for throwing themed parties, including music and recipes; and a Facebook integration.
The array of modules and the entertainment users can get on the new site have opened new aspects of interactivity for Bacardi Silver?s parent company, Anheuser-Busch/In-Bev. ?You have to push the envelope to be ahead of the curve, and this means challenging the status quo,? says Jenna Shklyar, Brand Associate at Anheuser-Busch. ?There are awesome agencies like nFusion that think outside the box and can bring forward best practices and push that envelope.?
About nFusion
nFusion is an integrated, digital-centric marketing agency that provides the combined services of a marketing consultancy, advertising agency and interactive firm to companies serving customers in the B2C and B2B sectors that seek a trusted partner with a demonstrated history of helping clients to understand, embrace and thrive in a market environment of constant and accelerating change. The award-winning, Austin-based agency knows how to navigate today?s chaotic, rapidly changing environment with marketing as dynamic as the marketplace itself and serves as a trusted partner and advisor to a wide array of organizations across multiple industries, including AMD, Anheuser-Busch InBev, Comerica Bank, Comcast, Nokia, Samsung and Zimmer Spine. nFusion helps clients cut through the clutter with award-winning, savvy campaigns that balance traditional media with cutting-edge digital capabilities. nFusion is headquartered in Austin, Texas, and can be found online at http://www.nfusion.com. Find us on Facebook at http://www.facebook.com/nfusion; tweet us at http://www.twitter.com/nfusion.
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